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Creating Global Brands
The SMIR Group companies aim for creating a strong and cohesive group that is based on strong and knowledge-based infrastructure, using elite and skilled work force . We believe that the SMIR Group companies do have the ability to compete with the top companies of this field in the world.
Dominating MENA and CIS Markets
The SMIR Group has based its business strategies based on being the "first and the best in the regions of the CIS and MENA». We believe that the planned activities and the use of human resources with their unique expertise give us the ability to be the best in this field.
Becoming a Sustainable Enterprise
In the SMIR Group we believe that having skilled workers and hardware infrastructures on the one hand and well defined international strategies on the other gives us the ability to always stand as the best and the first. This belief is based on the existing and hidden potentials in this group that are now more accessible than ever and make this a reliable group of companies.
Providing people with choice and variety through high quality products, while supporting innovation and employment.